Marketing Essay Example | Topics and Well Written Essays - 750 words - 24

Marketing - Essay Example Carpenter (2004) highlights the definition of marketing given by American Marketing Association in his article. Marketing is defined as "an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Carpenter, 2004). Carpenter means that marketing deals with customer relationships and the process involves creation of products, their communication and then their delivery to the customers. Donald (2004) defines marketing as not an advertising campaign but some function that deal with consumer touch points, brand values and attributes that are communicated. Therefore, for Donald, marketing is not just advertising but a whole procedure that involves the consumers, the product and its features. Marketing covers all the point mentioned by Donald. Marketing is done about products for consumers so that the products can be availed by consumers because of the attributes and brand values of the products. Marketing is an important function of an organization or business setup and this factor cannot be negated that the businesses operating all around the globe are able to reach to the general public by means of their marketing functionalities. Marketing is an activity that enables all the businesses to make the people know what is in their hands for the people and how can it fulfill the needs of people. Planning is also very crucial for the success of a marketing campaign. Through marketing plans, the organizations are able to attain information about their competitors, strengths and weaknesses of their products and much more (Pophal, 2000). Every day we see unlimited advertisements in the newspapers, on the internet, on television, in the form of banners and by many other means in which, we notice that the products or services that are monitored are