Advertisement Essay Example | Topics and Well Written Essays - 1000 words

Advertisement - Essay Example In this advertisement, the target audience is both sexes. According to the photographs in the ad, we can clearly see that both these people are young, so the advertisement is meant for the young generation. Both of them are also very good-looking, even though they are wearing plain clothing, which helps to focus more on their beauty. They are both making physical, sensual contact with each other, which shows the supposed effect of the fragrance. Also, we can see that the involvement of both sexes shows us that the product at hand should be used by both the male and the female population. On the other hand, it’s clearly evident that the advertisement, which involves introducing a new product into the market, is meant to call attention to the product so that the target audience can be attracted to it, like it and at the end of the day purchase the product. The person viewing the advertisement is made aware that the fragrance is new because only new items usually end up in magazines, since those are the ones that the companies feel an audience would like. The advertisement also clearly states that the product is new, prompting the audience to want to give this new fragrance a try. Through this presentation, the audience is enticed to try the effect of the fragrance for themselves. Similarly, there is a message in this advertisement that is somehow overt and has been used to attract the probable buyers of the fragrance. In this case, the fragrance is meant to make the buyer feel good and also make the person be more desirable to others. According to the press release, â€Å"CK One is about connecting with the group, CK Be is about connecting with yourself, and CK IN2U is all about connecting with another person† (Osmoz). In a more hidden meaning which acts as a reinforcement to the previous message, the user of the perfume will be more

Finance & Law for Engineers Assignment Example | Topics and Well Written Essays - 500 words

Finance & Law for Engineers - Assignment Example In order to achieve this Telit is currently seeking to grow its market for the M2M technology. The company is seeking to identify with the technology and be a major dealer with this M2M technology in the short run. This has had the effect increasing gross margin from 37.1% to 38.2% as a result of redesigning operations involving M2M technology. Telit has a wide distribution network for the M2M technology which has over five thousand dealers distributed worldwide. The company’s mode of dealership is to contact customers directly or through the dealers. Over the year, Telit recruited more employees all over the world. The 17.3% increase in revenues can be attributed to the efficiency of this distribution network. The new employees and dealers will be responsible with maintaining good relationship with clients, hence steady revenue. All this was done as part of the strategy to increase the company’s market base whose effect will be increased revenues (Telit Communications, 2013). Recently, Telit has made some acquisitions and is in the process of making more acquisitions. In its growth strategy, Telit wants to diversify its products. The company has invested in seven research and development centers that have the responsibility of coming up with new competitive products as well as innovatively improve the existing products. This had the result of an increase in research and development expenses from four million dollars to twenty four million dollars. Telit has already acquired ILS Technology LLC which will offer complementary contribution to the company’s growth strategy. ILST will offer services and products that will be used to connect M2M devices to the existing clients’ systems. Alongside ILST, the company has also acquired CrossBridge Solutions that deals with mobile data connectivity. This acquisition will assist the company to tap and properly establish itself in the Internet of Things (IoT) business. These acquisitions cost the company eleven